Funded PhD Scholarship in Marketing, Copenhagen Business School
Job Description
Copenhagen Business School is offering a funded PhD scholarship in marketing, in its Department of Marketing, on a three-year salaried contract starting 1 February 2027. Unlike a self-funded doctorate, CBS employs its PhD scholars: the post carries a monthly salary with pension on top, and the project studies how generative AI tools can be folded into workshop teaching without destroying what makes collaborative learning work. Applications close on 30 September 2026.
At a glance
- Position: PhD scholarship, Department of Marketing
- Where: Copenhagen Business School, Frederiksberg, Denmark
- Pay: DKK 29,691.75 to DKK 36,180.00 a month, plus an 18.07% pension contribution
- Duration: three years, starting 1 February 2027
- Apply: 30 September 2026
The marketing research this PhD scholarship covers
- Studying AI-facilitated blended interaction learning spaces, the project’s own term for its subject
- Examining how generative AI tools fit into workshop formats used in teaching
- Extending on-campus social learning into individualised contexts across different times and places
- Working on service ecosystem design and on how users adopt AI-enabled educational services
- Completing CBS’s doctoral programme alongside the project
What Copenhagen Business School is looking for
- A three-year bachelor degree (180 ECTS) and a two-year master degree (120 ECTS) by enrolment
- A combined grade point average of 8.2 on CBS’s 7-point scale, or a master’s average of 9.5 with a thesis grade of at least 10
- Fluent spoken and written English
Nice to have
- Danish, which CBS lists as an advantage
- A background in the social sciences, which the advert prefers
Pay and location
CBS pays its PhD scholars a salary rather than a stipend: DKK 29,691.75 to DKK 36,180.00 a month depending on seniority, with an 18.07% pension contribution on top. Tuition, office space and course and travel costs are covered. The post is based at the CBS campus in Frederiksberg, Copenhagen, and runs for three years from 1 February 2027.
How to apply
Apply through the official Copenhagen Business School page. The closing date is 30 September 2026. The application asks for a letter of motivation, a PhD project description, a cooperation document, proof your degrees meet the requirement, copies of your master’s certificates, a CV, a publication list, a sample of written work and two recommendation letters or referee contacts. Questions go to Professor Bo Christensen at bc.marktg@cbs.dk.
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Hiring institution: Copenhagen Business School
Official advertisement: www.cbs.dk
How to prepare for this application
- The project description decides this application. Engage with the specific project — generative AI inside workshop formats — rather than submitting a general marketing proposal
- Check your grades against the stated thresholds before you invest the time: 8.2 combined, or 9.5 in the master's with a thesis of at least 10, on CBS's 7-point scale
- If your degrees are from outside Denmark, work out the ECTS equivalence early; the 180+120 structure is a hard requirement at enrolment
- Show you can handle both sides of this work: service design thinking and empirical study of how people actually adopt a tool
- The ethics of consent and privacy around AI in classrooms sit inside this project. A candidate who raises them unprompted will read well
- Write for a marketing department, not a computer-science one: the contribution is about service ecosystems and user adoption, not model performance
About Copenhagen Business School
Copenhagen Business School is a Danish public university in Frederiksberg, Copenhagen. Its Department of Marketing names branding, B2B marketing and sales, consumer behaviour, digital marketing, and tourism and hospitality management as its core research areas. CBS employs its PhD scholars on salaried contracts, and research is conducted in English.
